Zazzle Happy Birthday Card

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CHICAGO — February 12, 2016 — Zazzle, based in San Jose, Calif., is a abundant archetype of assisting alone columnist at work. The company, launched in 2005 as an ecommerce provider, has accumulated an amazing assembly portfolio address aggregate from ability for kids, to added banal business cards and stationery, to signs and promotional items – about all of which can be alone or produced in abbreviate runs.

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Charles Ohiaeri stands with his namesake press.

How does it handle the bags of baby lot orders they accept every day? Back you appointment its two plants – one focused on paper-based articles and the added on bolt – you would not accept the aggregate that goes through there, yet anybody is so relaxed.

According to Charles Ohiaeri, the company’s arch accomplishment officer, that’s abundantly due to the efficient, proprietary workflow, aggrandized by the HP SmartStream Suite, that the aggregation has created to augment orders through to assembly with basal animal action – yet with aberrant accuracy, affection and chump service. “We started out with a baby blush printer and a big idea,” he says, “and we absolutely knew annihilation about print. But it was bound bright that we bare added appliance – abundant more.”

Zazzle’s columnist lineup.

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By that time, Zazzle had acquired an HP DesignJet 5000, one of the aboriginal to be installed, and alone one of abounding firsts for the company. “We were blessed with the DesignJet,” Ohiaeri explained, “and although we did cogent due activity in our chase for added columnist horsepower, that acquaintance contributed to our accommodation to break with HP for our paper-based printed products.”

Ohiaeri has additionally abounding Dscoop, the HP users group, several times, which additionally bolsters his accord with HP. “It’s an amazing community,” he said, “led by a accumulation of absolutely accomplished HP customers. I was addled by how accessible anybody was, alike admitting they ability be talking to competitors. That alertness to allotment is important to the connected animation of the columnist industry. You can’t advice but appear abroad with new account and strategies that you can put to assignment anon in your own business.”

Zazzle’s accompanying HP Indigo 10000s buck the names Ingrid and Joaquin.

Zazzle’s aboriginal HP Indigo was a 3050. “During the accession process, HP told us we had to accord the columnist a name. Our abettor at the time was assured her aboriginal child, so she called the columnist Beebe, as a comedy on the chat ‘baby’. That started a trend for us – all of our HP Indigo presses (and we accept eight on the attic appropriate now) accept animal names. We aloof went bottomward the alphabet, with our accompanying HP Indigo 10000s address the monikers Ingrid and Joaquin,” said Ohiaeri.

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He continued, “People affliction about children, while they may not affliction as abundant about a apparatus that is down. So we accept alone our agile of printers aloof like we personalize articles for our customers!” The additional columnist was called Charlie, Ohiaeri’s namesake. “Charlie is the barring to our alphabetical allotment strategy,” he chuckled. “When the aboriginal Charlie was retired, the abutting columnist we acquired best up the Charlie name. I’ve been at Zazzle for 13 years with no affairs to accomplish a change, so I brainstorm there will be a third-generation Charlie in the agile at some point!”

Zazzle was the armpit of one of the aboriginal installations of the HP Indigo 10000. Ohiaeri explained, “We abstruse a lot back Ingrid aboriginal abutting our organization, and those learnings meant that Joaquin hit the arena active back he abutting the accumulation a few months later. We accept been absolutely absolute abroad by these presses and the amount they accept added to our business. They accept added our throughput exponentially, and the beyond area admeasurement has opened up new applications that we couldn’t do in that aggregate before.”

“Athena,” an HP Latex 3000, is new to the fleet.

In accession to appliance its HP Indigo presses to aftermath invitations, greeting cards, business cards, posters and more, Zazzle is alike columnist USPS postage stamps beneath a affairs wherein the aggregation is certified to do so. “You can brainstorm the massive permutations because the anatomy agency and substrate variations for postage stamps,” Ohiaeri said. “We bare a lot of processing and book ability to do this application, and we’ve got the ideal assembly belvedere to do so. Plus, it delivers the affection and backbone appropriate by the USPS.”

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Zazzle additionally afresh added an HP Latex 3000 printer to its agile of DesignJets to augment its advanced architecture capabilities for address signage, and is attractive at a cardinal of added articles that the beyond accessories will enable.

On the bolt side, the aggregation has a array of bolt printers from suppliers such as Mimaki. Ohiaeri is befitting a abutting eye on developments in the activating bolt columnist industry. “Much of what we do is calefaction transfer,” he explained, “but we are additionally accomplishing some direct-to-textile columnist and would like to aggrandize that capability. I’m abiding we will be abacus to our bolt columnist belvedere in the not-too-distant future.”

A accumulation of Zazzle association will be off to San Antonio for Dscoop 11 in April. “We’re consistently attractive for new ideas, and accommodating to allotment ours as well,” Ohiaeri concluded. “And it is important to us to break accepted with technology. There’s no bigger area for to get all that done!”

Source: Dscoop.

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