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Weddings construe into immense accent for the bride, groom, and their families. There’s so abundant that needs to be finalised: the venue, catering, decor, clothes, gifts, jewellery, and – not to balloon – the absolute bells card. Attractive for a altered agenda can be a long, boring process, and it was to abridge this that Narmada Deb and Akshata Karnad started Mostly Handmade.

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The ecommerce aperture for bells stationery, which offers 100 accessible designs on its website, can customise the allure on your apperception as you plan the bells of your dreams.

The abstraction came to the duo aback Narmada was alive at Tanishq, and would see couples disturbing to acquisition affection and transparency. Akshata, who had formed for the cast of HP and added software companies, was agog to alpha a business. With a basal archetypal in place, the duo began Mostly Handmade. They had met through accepted acquaintances and acquire been friends. 

“We had empiric a absence of affection architecture in the bells market,” Narmada says. There was a sea of bells cards “replete with blatant and ascendant designs”, and adolescent couples disturbing with poor agenda choices and a “dated account mindset that knew little about all-around Indians and their needs”.

However, what got them validation was a algid alarm from a adolescent woman in South Africa. The woman said,

“I’m accepting affiliated in a brace of months. My fiance is from Nigeria and I acquire developed up in South Africa too. But we can’t acquisition any bells cards that acquire our altered cultures and who can alike the accomplished activity while we are in a altered continent….can you help?”

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Also Read No added legwork: These startups accomplish your bells a five-minute activity

“The accent and agony in her articulation accomplished appropriate us and we instantly said: ‘Of course’. We concluded up accomplishing not aloof her cards, but eco-friendly menus, allowance boxes, the accomplished bells suite….it was a huge moment for us to realise that there were so abounding bodies analytic in arrogant and accommodating to put in the time and accomplishment to acquisition us. That’s aback we knew we were on the appropriate track. We’ve never looked aback aback then,” Narmada says. 

Bootstrapped Mostly Handmade, which was launched in 2018, connects with customers, designers, and vendors beyond the globe, application Skype, WhatsApp, and added online solutions. Narmada explains that their “office” is broadcast geographically beyond the globe, with audience beyond time zones.

Story continues

The aggregation works with assorted vendors – press partners, accomplished designers, and acumen ally – to actualize a able-bodied arrangement and accomplish any artefact accessible to couples attractive to do “something altered and special” for their wedding. 

Shopping for cards is accessible on the website, and Mostly Handmade assures abounding architecture abutment from “start to finish”, guaranteeing that your cards will be printed in 10 days. Apart from approved cards, they action a ambit of eco-friendly of cards, which already sown abound into plants. 

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Two women entering a male-dominated acceptable bazaar that is centuries old absolutely had its allotment of challenges. 

“We were apprehensive abundant to acquire that we knew little about the economies of the business and year one was all about discovery. We went aperture to door, allurement acceptable book makers to advise us and accomplice in our vision. We were angry abroad at abounding places; we were absolved as crazy ladies with bees in our bonnets. But backbone consistently pays off. We were advantageous that some advanced thinkers in the old lanes of Bengaluru saw, in their own businesses, a charge for beginning claret and opened their doors readily to us. Both abandon abstruse on the job – the branch had to accumulate to avant-garde assembly pressures and standardisation challenges and we had so abundant to apprentice from them about paper, printing, and operations,” Narmada says. 

Also Read 7 women entrepreneurs in the bells industry authoritative it accessible for couples to say, ‘I do’

The aggregation claims to acquire added than 120 designs and all-embracing acquittal gateways, which has brought it repeat traffic from New York, California, London, Toronto, Sydney and beyond India (from Mumbai to Tripura). 

The cards and envelope sets are fabricated and customised as per the requirements of the couple. The aggregation works carefully with altered designers and articles the cards with the advice of a few vendors. Each card, with an envelope, is priced amid Rs 70 and Rs 2,000, depending on the customisation. On average, the aggregation claims to accomplish 300 to 400 cards per order. 

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According to industry experts, the Indian bells industry is account Rs 1 lakh crore, and is growing at 25 percent annually. The bazaar is absolutely advantageous and has witnessed abounding startups alms altered solutions to the bells industry. The estimated amount of an Indian bells is anywhere amid Rs 5 lakh and Rs 5 crore.

Added startups operating in the amplitude are Mumbai-based Bells Brigade, Gurugram-based ForMyShaadi, and Chennai-based Bells Wishlist. However, these are focused on allowance anthology while Mostly Handmade is focused on the agenda business. 

Narmada says, “When you affix to a set of consumers who are entering their ‘adulting’ age calm and starting a accomplished new life, there is a complete lifecycle adventure that you booty with them. We acquire apparent in our analysis amid accepted barter that a bells is a claimed moment. Earning their assurance at that time agency that the chump comes aback again, throughout their life’s milestones. MHM’s approaching cast addendum band is promising, with a close eye on affairs articles for the all-around consumer.”

(Edited by Teja Lele Desai)

Also Read Want abundant wedding, guilt-free? This Bangalorean affairs zero-waste weddings

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Also Read How this brother-sister duo is afraid up India’s $50B bells bazaar with a dating app

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