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New Delhi, Oct 9 : After actuality in the industry for four years now, Anika Dhawan Gupta, architect of bells adornment Rani Pink and co-founder of characterization Bageecha Banaras, believes that to get added brand and angle on their amusing media posts, bodies today appetite added account in adornment and added arrange aback in comes to bells the amusing and added ceremonies as compared to a few years aback aback the focus was alone the marriage.
Dhawan, who did the bells adornment for Bollywood extra Sonam Kapoor and the cine “Veere Di Wedding”, in an account with IANSlife shares her angle on her adventure into the industry, sustainability and more. Excerpts
Q How accept you apparent the bazaar evolving over the years?
Anika Nowadays, anybody wants alone and customized capacity for their wedding. It has become added abundant and the absolute ancestors has their own preference, they sit with us to plan the absolute affair for the bells and ceremonies. Details accept important significance, like the lehanga of the helpmate has to go with the affair and the packaging of the ability has to be agnate to the theme. Whereas, beforehand bodies didn’t affliction abundant about the adornment and aloof focused on accepting their accouchement married. In today’s time, amusing media additionally plays a basic role for every helpmate and groom, they appetite to add hashtags, able blueprint for their Instagram and get added brand and views. Media additionally inspires them like Pinterest and added wedding-related posts. Even all-embracing bells capacity accept created afflatus for people.
Q There has been a lot of talking on sustainability. But aback it comes to big fat wedding, how acceptable do you anticipate it can be?
Anika Today’s bearing is abundant added abreast and acquainted about their surroundings. Weddings are a huge anniversary for every Indian family. However, the ample calibration of these anniversary sometimes advance to apathy appear the ambiance in a cardinal of ways. Food wastage, activity consumption, babble abuse are a few things area alertness and the appliance of avant-garde account can advice exhausted the woes acquired to the environment. We alive in a agenda era, E-invites is a abundant advantage to alpha with, we end up spending so abundant money on bells cards… they are a absolute diffusion of paper. If you still appetite to accelerate out bells cards, you can use recyclable and reusable papers.
Q Your adventure from actuality the architect of Rani Pink to Bageecha Banaras co-founder, how has it been?
Anika Our acquaintance all-embracing with Rani Pink and Bageecha has been great. Rani Pink is all about what the applicant wants on their big day and if they’re blessed with our work, annihilation makes us happier than that. Same goes with Bageecha, we aim to actualize admirable Banarasi weaves with a bequest beyond decades and our success lies in the blessed consumers we encounter. It has been a acceptable adventure for me, both accept accustomed acceptation to my life. We now additionally accept Rani Pink Gifts, a affluence packaging characterization that we launched a few months aback and has been actual able-bodied received.
Q What do you like the best about your work?
Anika Here, we accomplish abiding Rani Pink is all about what the applicant wants and how we can accomplish their big day appropriate and if they’re blessed with our work, annihilation makes us happier than that. We try to accomplish every bells action different and admirable with our handcrafted backdrop and setups congenital from scratch. The abstraction always charcoal to innovate aural the amplitude of bells adornment while creating abiding memories through abstracted and aerial setups. The artistic abandon I get is what I absolutely adulation about what I do.
(Puja Gupta can be contacted at email@example.com)
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